United Arab Emirates
Creative / Art Direction, Brand Strategy, Pop-Up Theme Design and Planning, and Social Media Strategy, Team Management, Creative brief.
Abowadih is a Middle Eastern restaurant that serves street food in a modern and unique way. The main objective of the Abowadih pop-up design is to create a unique and immersive experience that blends Middle Eastern street food nostalgia with a modern and stylish setting. The pop-up will transport visitors back to the vibrant streets of the 80s and 90s with traditional Arabic pop elements.
Sharjah Concept Design
"Abowadih Backyard"
Sketches
Actual Site
Jumeirah Concept Design
"Abowadih Villa"
Our pop-up has expanded to Jumeirah in Dubai for the second year in a row, and we've also upgraded the Sharjah pop-up since last year. We're taking a nostalgic approach to exploring Abowadih's home and backyard, and we're infusing Arabic traditional pop elements inspired by the golden days into the experience. We believe that it's not just about enjoying fantastic flavors - it's about immersing yourself in the entire experience.
