UN Women has launched its InkVisible campaign, which leans into the rich, cultural beauty of henna ‘ink’ applied on the ‘visible’ marks of domestic violence to bring attention to women’s protection, empowerment, and gender equality in Pakistan.
I contributed to the campaign’s OOH execution, adapting the core idea into impactful public-facing communication that preserved its emotional sensitivity and cultural relevance. I was also involved in the InkVisible awards submission, helping shape how the campaign’s insight, identity, execution, and social impact were presented, including highlighting the bespoke logo treatment inspired by henna-shaped lettering.