البيــوت ألــوان، بـس الــروح واحــدة
Every home experiences Ramadan differently. Some are lively and full of movement, while others feel calm and still. The colours, rituals, and traditions may change from one home and market to another, but the spirit of Ramadan remains the same: warmth, comfort, generosity, and togetherness.
I led the art direction and visual storytelling across the campaign, developing a cohesive creative world for Saudi Arabia, Egypt, and the UAE. I shaped each film around a culturally relevant Ramadan ritual, from preparing Arabic coffee and exchanging homemade sweets to lighting bukhoor, while integrating Jotun’s colour collections naturally into the story, environments, and full social content rollout.