Creative / Art Direction, Brand Strategy, Branding, Packaging, Uniform, Brand Development, Concept Design, and Social Media Strategy.
Chopstx is revolutionizing Asian Fusion Street Food by creatively reinventing beloved dishes into something extraordinary. The branding approach is a vibrant blend of pop art posters and neon-hued Asian artwork, designed to captivate and energize. This dynamic aesthetic appeals to individuals of all ages who are passionate about discovering fresh styles and tastes.
The bold visual aesthetics at Chopstx are a feast for the eyes, featuring pop art-inspired posters and vibrant Asian artwork in striking neon hues. This artistic approach not only enhances the dining environment but also reflects the rich and diverse flavors of the menu. The visual branding is designed to engage customers, making every visit feel like a celebration of culture and creativity.
The packaging at Chopstx is as vibrant and creative as the food itself. Each package is designed to be visually appealing, incorporating the same pop art and neon elements found in the restaurant's decor. The use of high-quality materials ensures that the packaging is not only eye-catching but also functional, keeping the food fresh and intact.
Chopstx is more than just a place to eat; it's a destination for community and connection. The vibrant and welcoming environment encourages guests to share their experiences, fostering a sense of belonging and togetherness. It's a place where food lovers come to discover, enjoy, and connect over extraordinary flavors and artistic expression.
Packaging Design
Table Mats
Uniform Design
Interior Concept
Kiosk
